Tower City Live!
How do the #FearlessThinkers and Bedrock kick-off the new marketplace? With an event leading up to one of the biggest events in the city in 2021.
Bedrock and TWIST began our partnership in 2021 with development of a strategy to increase engagement with Tower City —an iconic location that has been special to Cleveland for decades. Bringing Clevelanders back downtown and into the reenergized marketplace means creating once-in-a-lifetime events and opportunities like Battle of the Land, a city-wide live music competition with a chance to open for Cleveland’s own Bone-Thugs-N-Harmony, all leading up to the Rock Hall Induction in Cleveland.
A quick turnaround? No problem here. The Fearless Thinkers worked with Bedrock to name the event, develop an identity, build a quick and flexible marketing program, and create signage to dress the event space at Tower City. The TWIST design team evolved the current identity, expanded the color palette, and created a turn-key event platform for each of the weekly live music competitions. The end result? A platform that brings warmth, fun, and a sense of energy to Tower City.
