The Welsh Academy

Overview

The Welsh Academy was born out of Saint Ignatius High School’s mission to serve more Cleveland boys earlier in their academic journey. As a newly launched middle school for grades 6–8, Welsh needed to establish its own presence and voice while remaining connected to the values and legacy of Saint Ignatius. With no existing identity or campaign materials, the school had to introduce itself to the community with clarity, warmth, and purpose.

Goal

Create a brand and messaging platform that positions The Welsh Academy as a joyful, nurturing place for boys to grow and clearly communicates its value to mission-aligned families.

Welsh-Logo-Full-Color

Welsh-Initials-AMDG

Welsh-Logo-Yellow-Icon

Welsh-Logo-Blue-Icon

Solution

TWIST designed the full brand identity for The Welsh Academy, including logo development, visual language, and foundational messaging that captured the school’s personal, relationship-first approach. From uniforms to signage to digital content, we built a cohesive system that reflected Welsh’s culture of confidence, encouragement, and belonging.

To support enrollment and outreach, TWIST created campaign assets designed to help families understand what makes The Welsh Academy so different from traditional middle school options. Our creative highlighted the small school environment, deep personal relationships, and the powerful connection to the Saint Ignatius community.

Results

Launched with a clear, compelling identity that invited families into something special—and different
Met and exceeded early enrollment goals
Increased stakeholder engagement and support
Quickly established as a trusted pathway into the broader Ignatian education experience
Now stands confidently on its own while extending the reach and impact of the Saint Ignatius mission