Overview

Martin Luther High School had strong academics, a diverse student body, and a supportive culture, but was burdened by outdated perceptions. Families often saw it as a secondary option rather than a leading choice. TWIST partnered with the school to change that story—elevating its reputation and positioning it as the clear first-choice for families seeking both quality and values in education.

Goal

Martin Luther needed to generate more tours and inquiries from tuition-paying families while improving perceptions of its academic strength. Leadership and admissions required a unified story to guide conversations with parents, and the school aimed to build lasting pride among students, families, and alumni by ensuring its message reflected its true strengths.

Solution

TWIST reframed Martin Luther’s brand by bringing its best proof points forward—rigorous academic programs, transformative student stories, and alumni success. We paired these with a refreshed voice that was both modern and approachable. The message balanced heart and head: an inclusive, welcoming school that also prepares students to excel beyond graduation.

We built a campaign platform designed to win attention and drive action:

  • Campaign creative built around parent voices, alumni testimonials, and academic achievements
  • Digital and paid social advertising designed to convert interest into tours
  • Refreshed admissions materials and landing pages that matched the new message

The work gave Martin Luther a consistent, persuasive brand story—delivered where families make decisions.

Results

5K+

Click Throughs Per Month on Admissions Landing Page

10%+

Growth Year Over Year in Students Due to Marketing

1M+

Impressions Per Month on Averag

“Martin Luther High School was at a pivotal time of change, expanding to serve a broader student population. TWIST helped us refine how we communicate our identity in a way that resonated across our community. The result was an academic logo, tagline, and website that we proudly use daily. They made the process easy, incorporating our requests while taking the load off our team. We couldn’t be happier with the outcome.”
John Buetow Principal, Martin Luther High School

Relevant Work

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