Messiah Lutheran School
With ongoing competition among private and faith-based schools in Northeast Ohio, Messiah Lutheran School sought an agency partner to help differentiate and build brand messaging to reach a larger audience.
With a focus on values-based education, TWIST positioned Messiah Lutheran School as a school for People of Character. With a brand strategy set, TWIST developed a new identity building in the elements of the school, including faith, community, and neighborhood. TWIST developed a full admissions campaign targeting families in the surrounding neighborhoods, which included paid media tactics and social media campaigns. The digital first campaign drove potential families to engage with the school, schedule a tour, and ultimately apply.
“TWIST has partnered with Messiah School to help us communicate our mission and identity to the students and families we hope to welcome to our school community. They have walked our leadership and stakeholders through brand strategy, identity, and marketing process with patience, expertise, and a willingness to educate those for whom marketing may be a new endeavor. We are excited for our continued collaboration and to welcome new families as a result of our work together.”
Helen Casselberry, Principal, Messiah Lutheran School
