Could your GPS give you directions if it couldn't determine your current location?
What do we all need in order to get to the next step? In our careers. In our business plans. In our personal goals. A plan? Yes. But also an understanding of where we are today. What is currently occurring in our lives, our market, our business, our place in society.
That desire rings true for both our strategy teams and our clients which is why we’re excited to announce the TWIST Brand Awareness & Perception Survey: a tool that allows for research to be done faster, easier, and in a more cost-effective way.
The survey – done online – allows us to measure the current brand’s perception and awareness and help to chart a path forward. Each survey is customized to audience and allows for a year-over-year tracking of the brand’s perception, understanding of the value proposition, and where the brand measures against its competitors.
Offered as both an individual product, as well as an add-on to the TWIST Brand Strategy product, the survey can help develop the brand strategy and help to understand internal perception among employees, board members, faculty & staff.
Ready to map your brand’s path forward? Schedule a call with Charlene A. Coughlin, Partner & President, today.
