Collage style images of cell phone, old television, charts, tote bags, megaphone, all with the word STRATEGY throughout. The Strategic Imperative of Branding
collage of photos of student cheerleader, student in marching band playing a melaphone and student carrying books Your School Colors Count
graphic circle image and photo of little girl raising her hand Aligning Budgets, Boards, and Marketing
collage of images of piggy bank, bundle of cash, person holding a magnifying glass Rethink Marketing Budgets: Fixed Fees and Budget-Backward Planning
