Saint Ignatius High School


Overview

Saint Ignatius High School—a flagship Jesuit institution in Cleveland—faced a critical challenge: while the school held decades of community respect and academic prestige, awareness among a new generation of prospective families was limited. Many mission-aligned families simply didn’t realize that St. Ignatius could be an option for their sons.

Solution

TWIST delivered a comprehensive brand strategy, refining the school’s identity to align with modern expectations while remaining rooted in Jesuit tradition. TWIST created a flexible brand system—including logos for both academics and athletics—and redesigned everything from campus signage to team uniforms. Messaging was crafted to reflect the school’s commitment to forming young men of character, competence, and faith.

With the foundation in place, TWIST launched high-performance enrollment campaigns segmented by persona. Each campaign delivered tailored messaging and creative that spoke directly to the values, priorities, and aspirations of distinct family groups — ensuring relevance and resonance.