Messiah Lutheran School

Overview

In a competitive private and faith-based school market, Messiah Lutheran School needed to clarify its value proposition and connect with young families looking for a school rooted in both academic excellence and character development. TWIST was brought in to craft a brand strategy and launch a full-scale enrollment campaign—one designed to grow awareness and bring the school’s mission into the hearts of its surrounding community.

Solution

TWIST positioned Messiah as a place where “People of Character” begin, which led to a new identity and messaging platform grounded in the idea that students are just as important as the lessons they learn.

TWIST designed a brand system that emphasized faith, community, and neighborhood, building an integrated enrollment campaign tailored to young parents—especially first-time private school decision-makers. A digital-first media strategy drove interest directly to personalized landing pages encouraging tours and applications. To bring authenticity and trust to the forefront, TWIST focused campaign messaging on what local families care most about: affordability, individualized attention, and a supportive community that feels like family.