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Overview

Hathaway Brown School is one of the nation’s leading all-girls independent schools, blending academic rigor with purpose-driven leadership. Despite its powerful legacy, the school needed to modernize its storytelling for prospective families and clearly articulate the relevance of an HB education in a competitive high school landscape. TWIST was brought in to support both near-term enrollment growth and a long-term capital campaign.

Goal

To drive inquiries, student visits, and enrollment growth in grades 9–12, while also building an emotionally resonant case for support to fuel a capital campaign focused on campus modernization.

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book design
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Solution

TWIST created a powerful storytelling platform to reflect the experience and outcome of an HB education—centered on the defining question: Who is the HB Girl? We designed a look book unlike anything else in the category, capturing the voices, faces, and artifacts of the real Hathaway Brown experience.

This immersive piece became the cornerstone of admissions outreach and shadow-day prep, speaking directly to the curiosity of prospective students and the expectations of their parents.

At the same time, TWIST launched the LOVE HB capital campaign identity and message platform—anchored by the “Historically Modern” ethos. We extended the work into donor communications, board messaging, and campaign events, helping articulate why HB’s future deserved investment.

Results

  • Significant growth in shadow day participation, attributed to the new look book and outreach materials
  • Grade 9-12 enrollment increased, reversing prior-year declines
  • Admissions team reported improved engagement and clarity in conversations with prospective families
  • Strengthened alignment between enrollment and advancement efforts under one unified brand story
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“Designing for a legacy institution requires more than reverence—it demands reinvention. ‘Historically Modern’ lets us honor Hathaway Brown’s foundation while pushing the story forward. It’s the reason every piece feels cohesive, alive, and distinctly HB.”
Connie Ozan Chief Creative Officer, TWIST
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Relevant Work

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