Everstream | TWIST Creative, Inc. | Performance Driven Marketing for Purpose Driven Causes

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Overview

Everstream set out to become the region’s most reliable, business-focused fiber network. Though they delivered exceptional performance and customer service, the brand lacked visibility and struggled to stand apart from legacy telecom giants. Everstream needed more than awareness—they needed a complete repositioning to fuel rapid expansion and earn trust in new markets.

Goal

Establish Everstream as the definitive business-only fiber network across a multi-state footprint, elevate brand recognition among decision-makers, and drive aggressive market expansion by redefining how businesses perceive and choose enterprise internet solutions.

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Solution

TWIST led a total rebrand anchored in a simple, powerful brand promise: The Business-Only Fiber Network. This strategic positioning created immediate separation from residential and hybrid competitors. The new brand identity and messaging platform emphasized speed, reliability, and customer-first service. A bold, multichannel awareness campaign launched the new brand across new and existing markets. A standout direct mail campaign sent branded coffee and French presses to C-suite prospects—an unexpected, tactile metaphor for Everstream’s custom, high-performance service. Every touchpoint reinforced Everstream as fast, responsive, and focused solely on business.

Results

80%

network expansion in 2021

27k+

route miles of fiber across 10 states

$600

million in investment secured

“I’ve never worked with an agency that understood our business objectives more clearly. TWIST delivered a brand that fueled our growth—on time, on budget, and with a level of strategic insight that’s rare in this industry.”

Brett Lindsey CEO, Everstream