Bravo Wellness

woman jogging up stairs with the word 'do' overlayed

Overview

Bravo Wellness was one of the nation’s earliest and most innovative wellness incentive management firms, providing performance-based programs that rewarded employees for healthy behaviors. As the company scaled nationally, Bravo Wellness needed a brand that could communicate its groundbreaking approach and distinguish it in an emerging—and increasingly competitive—industry.

Goal

Develop a brand identity, messaging platform, and national campaign to position Bravo Wellness as the leader in outcome-based wellness programs, while supporting its rapid growth in corporate and insurance markets.

inside of a brochure

Solution

TWIST created a brand rooted in the idea that the company’s innovative programs had the power to “change lives and transform workplaces.” The bold new identity gave Bravo Wellness the confidence to lead the conversation in the wellness space. TWIST developed a full suite of communications tools, from sales decks and corporate materials to national advertising and trade show activations. The brand launch was supported by a powerful visual system and messaging that emphasized the company’s science-based, results-oriented approach.

Results

Rebrand enabled Bravo Wellness to scale rapidly from a Cleveland-based startup to a national leader in wellness incentives
Drove significant business growth
Led to acquisition by Medical Mutual of Ohio
Positioned Bravo Wellness as the standard-bearer for measurable, performance-based wellness programs