10.07.15
A Celebration of the Human Spirit: The Identity of Gay Games 9
In light of the recent Supreme Court ruling on same-sex marriage, we at TWIST are proud to have supported the largest international competition and life-changing cultural experience in the history of Ohio with our involvement in the 2014 Gay Games.
As the agency responsible for the brand and identity of Gay Games 9, we were challenged to create a system that would celebrate freedoms, views, voice and lifestyles that have been historically oppressed.
Held only every four years, Cleveland’s hosting of the event said volumes about us as a city and about our position of tolerance from within the Midwest. Accepting participants from all walks of life, regardless of race, health, sexuality, gender or ability, the Gay Games promotes an appreciation for perceived outliers in our society and celebrates the human spirit in all of its diversity.
Inspired by the iconic striping of the Olympic medal band and utilizing an in-line type treatment, our design adopted a heroic blue as the dominant tone with color variations in the spectrum of the rainbow. The intention: to validate, uplift and inspire as the games create a transformational benchmark and set the tone for the next era of our culture.
We’re proud to have contributed to one of the 1,000 cracks in a glass ceiling that led to a shattering decision on June 26, 2015. The Gay Games continue to evolve the conversation about what it means to be gay in our society.
