Overview

Lake Country Lutheran High School in Hartland, Wisconsin, offers students and families a rare combination: top-notch academics, vibrant arts and athletics, and a welcoming, faith-driven environment. Yet despite its strengths, the school struggled with visibility beyond its immediate community. Larger public schools and more expensive private schools dominated consideration, while Lake Country Lutheran’s “humble and quiet” approach left many families unaware of the real value it provided. The school needed to reposition itself as a competitive, first-choice option and ensure its digital presence told the story as strongly as the on-campus experience.

Goal

Increase enrollment by raising awareness and positioning Lake Country Lutheran as a viable choice beyond its feeder schools. This required a stronger digital presence and consistent storytelling to drive tours and inquiries. Leadership aimed to improve perceptions of academic rigor, highlight affordability, and showcase an inclusive, welcoming culture. Admissions also needed a unified, compelling narrative for every parent conversation.

Solution

TWIST repositioned the school with a clear identity: “Honoring Christ. Welcoming All.” The refreshed brand story, “Strong Spirits Prepared for Life,” emphasized academic preparation balanced with personal and spiritual growth. This message became the foundation across all touch points, from digital ads to on-campus signage.

As part of the rebrand, TWIST created a refreshed logo and identity system that reinforced Lake Country Lutheran’s polished and welcoming character. The visual system was carried through the redesigned website, admissions collateral, and digital campaigns.

To bring the story to life, TWIST delivered a website refresh that streamlined the admissions journey. Campaign platforms like “Experience the Lightning” and “Playing to Passions” gave the school flexible creative options for paid social, digital display, and print. Together, the brand, web, and social channels worked seamlessly to present Lake Country Lutheran as both competitive and accessible.

Results

  • Stronger engagement across social media and digital campaigns, particularly with the “Experience the Lightning” platform.
  • Increased traffic to the website and more families scheduling tours.
  • Positive feedback from current families and alumni who felt the school was finally represented accurately and proudly.
  • A shift in perception, with prospective families now viewing Lake Country Lutheran as a competitive, faith-based first choice rather than a “small alternative.”
  • Campaign delivered over 2.4 M impressions in digital display.
  • Delivered over 1.1 M impressions in paid social with a 1.34% overall CTR.
“TWIST was instrumental in refreshing our identities and cleaning up our brands. An outside perspective was needed to generate buy-in across our organization. As a growing organization, the additional resources they provided allowed us to make changes quickly while giving substantial thought and the space for creative development. Their expertise has positioned our schools well for growth. Their team is excellent to work with.”
Mike Waugh Head of Schools, Lutheran High School Association of Greater Milwaukee

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