What Diti Said

Mike Ozan 10.07.11

TWIST awarded Judge’s Choice + 6 @ the AIGA Cleveland Design Awards

Diti Katona on her selection of CIFF 34 campaign for her Judge’s Choice award

What I liked about this piece was that it is truly a piece of traditional graphic design. I am not sure if the shapes and placement of them means anything, or if it secretly spells out a message through shape and color.I am drawn to its graphic simplicity and color which is why it also works so well as signage. The graphic alphabet is colorful, bold and so easy to read.To me the message it is communicating is that I am going to see something fresh at this festival. People sometimes find film festivals intimidating, filmy people waiting in line talking about technique dressed in black. This approach is inviting and inclusive.— Diti Katona

About Diti Katona

Diti Katona is a founding partner of Concrete Design Communications. As a creative director, she is best known for producing elegant and evocative work for the firm’s clients in fashion, retail and luxury goods.Over the years, Diti’s creative work has received numerous awards from juries throughout North America and Europe, including the American Center for Design (Chicago), the American Institute for Graphic Arts (New York), Graphis Design (New York), and British Design and Art Direction (London).Diti frequently lectures on design topics, serves as a faculty advisor at design schools, and judges international competitions in her field.

Diti Katona, Founding Partner of Concrete

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