Life Aglow

A user experience engineered to inspire in-store purchases.

Hinkley Lighting hired TWIST to create an online experience that makes a typically overwhelming product selection process easy, fun and exciting. When we reimagined the Hinkley website we saw a digital store front where idea generation and lighting selector tools would drive in-store purchases.

It’s your Style Finder.

TWIST brought the excitement of an in-store showroom to an inspirational online experience where lighting is curated for personal expression.