ReOpening Day

Cleveland Indians 2015 Season Campaign: We’re Underway.

Progressive Field is so much more than a ballpark it is a beloved place and the lead impression for a city transformed. Its 2015, modernization became the team’s opportunity to push the romance of Cleveland’s most famous intersection. The corner of Carnegie and Ontario as made famous by the best announcer in baseball, Tom Hamilton. Our mandate was to leverage and popularize all of the team’s most beloved brand assets and build a campaign to bring them forward into the lexicon of a new generation of fans.

ReOpening Day. Our beloved ballpark reborn.

The highest test results of any campaign in team history.