Josh Taylor named VP of Brand Strategy & Development

Mike Ozan 07.07.11

TWIST Creative Announces New Hire Josh Taylor, Formerly of Downtown Cleveland Alliance, New VP of Brand Strategy & Development

(Cleveland, OH) – The Ohio City-based creative shop is proud to announce the hiring of Josh Taylor as the Vice President of Brand Strategy and Development. Mr. Taylor was most recently the Public Relations Manager at Downtown Cleveland Alliance. He comes to TWIST Creative with over 8 years of experience in marketing and communications, with previous roles at Thunder::tech and Cleveland Leadership Center’s iCleveland.

A lifelong Clevelander, Josh Taylor has endeavored to change the conversation about Downtown Cleveland and showcase the dynamic growth happening in the heart of the city.

“The acquisition of Josh Taylor’s talent, experience and leadership capabilities is a powerful step towards TWIST fully realizing its vision of becoming Cleveland’s own international brand design practice. With Josh at the table we can further assist our Cleveland clients on building an international reputation of their own,” said TWIST Creative President and Chief Creative Officer Michael Ozan.

Said Mr. Taylor, “It’s exciting for me to be part of the TWIST team, not only because they are one of the region’s top brand development and design firms, but because they are intentional about how their creative culture can grow the fabric of the community around them. It’s more than just “being at the table” or “getting involved”, Michael and Connie Ozan have built a culture at TWIST that is intentional about getting results when it comes to community involvement. It’s the type of results-oriented community involvement that not only helps grow the city, but helps TWIST provide a much richer perspective to the clients they work with. It’s the type of culture that I’m excited to help grow.”

Josh Taylor will help TWIST build alignments and strategic partnerships towards the end of growing the internationally recognized brand design practice. His role will ameliorate TWIST’s relationships with clients and partners to create strategies that advance their business or cause. In addition, there has been a restructuring of titles at the executive level at TWIST Creative; Michael Ozan to President & Chief Creative Officer, Chris Oldham to Vice President of Brand Experience, and Brittyn DeWerth to Art Director.

TWIST Creative recently impressed judges at the District 5 ADDY Awards, winning more gold awards than any other Cleveland firm especially exciting is the attention their campaign Downtown Cleveland Alliance received.

TWIST Creative’s results-oriented impact was seen in the nearly 10% increase in attendance at the Cleveland International Film Festival this year with their designs for the “Be Part of the Story” image campaign.

“Since engaging TWIST Creative to develop the design and strategy for the Cleveland International Film Festival, we have witnessed an increase in attendance of nearly 105%. In addition to contributing to this unprecedented growth of our organization, TWIST has provided us with expert counsel and creativity that have helped to elevate the overall value of our brand locally, nationally and internationally” said Marcie Goodman, Executive Director, Cleveland International Film Festival.

About TWIST Creative:
Founded in 2000, TWIST Creative is an internationally recognized brand design practice located in Cleveland’s historic artisan Ohio City neighborhood. The firm specializes in the creation of branding campaigns, print advertising campaigns, identity systems, collateral materials, packaging and interactive development for corporate, retail and non-profit clients.

A three-time Weatherhead 100 Upstart Award Winner, TWIST Creative is owned and operated by Michael & Connie Ozan, a husband and wife team. TWIST has been honored with over 250 awards for design and creativity by organizations such as: the ADDY’s, PRINT Magazine, HOW Magazine, Graphic DesignUSA, AIGA Cleveland and International AIGA 365.

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