CURIOSITY COUNTS

Chris Oldham 05.06.17

We believe that advertising is a conversation. We would like you to help us prove it.

(That’s why we made the billboards.)

Today the average American consumer is interrupted by upwards of 3000 advertising messages everyday. That’s an enormous amount of information, so much so, that we tend to blanketly reject most messages. But we at TWIST believe that good advertising is a conversation and any good conversation needs a conversation starter.

“Consumers haven’t lost interest, it’s advertisers who start every conversation with an ‘overshare’ that is rejected at first blush. These billboards are a mental palate cleanser. They let the viewer be confused, they let them become curious.”

– Michael Ozan, TWIST CEO.

So if you’re here then you are curious. Right?

The billboards are designed to exhibit the idea that if you want to have a conversation with an audience you have to start it and you should start it elegantly with taste, wonder and mystique. There is no better role for outdoor billboards than sparking an interest and simply suggesting a “want.”

Please aid us in our experiment. Answer the questions below and help us keep the conversation moving forward.

If we can demonstrate the real power of simplicity and suggestion then maybe we can begin to declutter both the physical and digital over-messaged landscape.

LAMAR - Graphic Blog Post

 

 
Fields marked with an * are required

Which of the ones you saw from this campaign is your favorite and why?

The Importance of Simplicity in Outdoor Design

Outdoor advertising can be extremely powerful for some brands and can attract…
Read More

image alt text

The Smartest Dumb Idea We Ever Had

The Story of an Advertising Experiment Meant to Test The Impact of…
Read More

image alt text

A Conversation With Connie, Mike & Chris On The Future Of TWIST

We sat down with Chris and TWIST founders, Connie and Mike Ozan,…
Read More

image alt text

We believe that advertising is a conversation. We would like you to help us prove it.

(That’s why we made the billboards.) Today the average American consumer is…
Read More

image alt text

This year’s Big Game Ads Reflect Our American Mindset.

This year three Big Game advertisers demonstrate the power of making a…
Read More

image alt text

Vote for Johnson or Die. Hope battles fear for your vote.

As the Political Game Heats Up, Which Narrative Will Prevail? In a…
Read More

image alt text